Using Venn Diagrams to Drive Brand Innovation is an important part of Marketing. It’s a tool used in brand strategy. Venn Diagrams have a great use in IT in areas of Architecture and System Development to help people see relationships and key areas.
Bruce Levinson, Vice President, Client Engagement at SGK, a leading global brand development, activation and deployment provider drives brand performance has written a great article on the benefits of using Venn Diagrams.
Bruce says… Back in grade school, we all learned about Venn diagrams. Those intersecting circles visually demonstrate which portions of multiple sets are shared and which are not. “I never quite knew when in my future life I would find them useful, if at all, but [many, many] years later I think I’ve finally got it: Venn diagrams are incredibly helpful tools for brand marketers to create and evaluate truly meaningful innovation that drives market performance,” says Bruce Levinson, VP of Client Engagement at SGK. “Or at least, that’s one way to use them.”
Looking at Bruce’s article, think about where you could use a Venn Diagram to help in describing any IT System.
To read the article go to the link source.